CONTEMPORARY PRINCIPLES OF PRODUCT PROMOTION AND MANAGEMENT

The course provides a combination of theory and practice of basic principles of product and service promotion. There is focus on issues of competitive product and service provision in a globalized economic environment. It enhances advertisement communication and organization through new technologies and communicative networks. It is suitable for people who opt for a job position in product and service promotion, for people actively involved in these fields wishing to further their knowledge in order to increase work efficacy.